Heroes at Home Wish Registry opens for holiday season

by Kelly MacNeil on October 14, 2010

With the holiday season fast approaching, many people are looking forward to spending time with their family. However, for those with loved ones in the military, that may be a more difficult task. In an effort to bring families who are far apart closer together, Sears is operating its Heroes at Home Wish Registry, which provides military families with a free gift card for the holidays.

The program is open only to those who are currently on active duty between October 13 and December 31, and registration is on a first-come first-serve basis until the 23,000 member limit is met. Last year, the program provided assistance to more than 20,000 families across the United States with nearly $7 million in gift cards. The online registration for the program is closed on October 15 at 7 p.m.

While the Heroes at Home Wish Registry is the company’s largest endeavor during the holiday season, it is certainly not the only work they do to ensure that the family members of those in the military are cared for. Rebuilding Together recently announced that Sears had raised more than $12 million over the past three years to provide affordable housing for returning veterans. A joint venture between Heroes at Home and Rebuilding Together has been making repairs, improvements and modifications to the homes of returning servicemen and women.

“Sears’ ongoing dedication to military veterans through Heroes at Home is appropriately reflected through the reported success and impact the program continues to have on families and communities nationwide,” Gary A. Officer, president and CEO of Rebuilding Together, said in a press release. “The in-store donations and campaigns have given Sears’ customers the unique opportunity to become involved in an incredible mission and donate funds to a worthy cause.”

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