Microsoft to reveal Windows 7 phone in a week

by Adam Russett on October 4, 2010

For Microsoft fans, the wait is finally over.

The company officially announced that it will be revealing the Windows 7 phone next week on October 11 at a planned media press conference in New York City.

It should be noted that this is only an announcement and that the actual launch date for the Windows 7 phone will be nearly a month later on November 8.

Microsoft first revealed its plans for the phone this past February at the Mobile World Congress in Barcelona, Spain. It was indicated that it would be the successor to Windows Mobile. For most of the year it was unclear when exactly the launch date for the new device would be, and the only hint Microsoft produced was the simple phrase of “by the end of the year.”

With the announcement and official launch date in tact, it appears Microsoft is ready to go toe-to-toe with Apple’s iPhone in the smartphone market.

According to the press invite, Microsoft will reveal three Windows 7 phone devices manufactured by three different companies: HTC, LG and Samsung, WindowsITpro.com reports.

It also appears that the mobile carrier AT&T will be the exclusive U.S. provider of the phone.

In terms of the operating system, Microsoft is reportedly describing it as a “glance and go,” which means a user’s most important phone features will be displayed on the home screen, states Businessinsider.com.

Already, some industry analysts have said this launch is important for Microsoft’s business plan regarding smartphones. Apple’s iPhone continues to be popular, and along with Google’s Android mobile software, Microsoft has somewhat slipped down.

Avi Greengart, an analyst who follows consumer electronic devices for research firm Current Analysis, told the Wall Street Journal that Microsoft was “being badly outflanked right now by their competitors.”

Microsoft CEO Steve Ballmer and Ralph de la Vega, president and CEO of AT&T Mobility & Consumer Markets, will address the press on October 11 about the new launch.

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