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Xbox victorious among declining video game sales

by Kelly MacNeil on January 14, 2011

NPD Group released a report on Thursday that highlighted the continuing decline of video game sales in the U.S. in 2010, among which the Xbox 360 reigned as the exception, selling a record 42 percent more systems than it did the year before.

2010 was the second year in a row that saw sinking video game sales, which shrunk by 5.7 percent to $18.6 billion compared to $19.7 billion in 2009 and $21.4 billion in 2008.

Individually, 12.5 percent fewer consoles and 5.6 percent fewer games were sold, the Los Angeles Times reports.

"Hardware sales were down 12 percent in units for the year, likely due to no price cuts and the continuing recession…And the decline in hardware drove the decline in software sales," analyst Michael Pachter told the news source.

December was the best sales month for the Xbox, however, which sold 1.9 million units that month, its highest turnout since it was first created five years ago.

CNET News reports that Microsoft's Kinect controller designed for the Xbox 360 also enjoyed a heyday of sorts with 8 million sales in 60 days.

"We expect to sell more consoles next year than we sold this year…What you're seeing with our platform is something that hasn't been seen before, the mid-cycle acceleration," Xbox group product manager David Dennis told the Seattle Times in reference to breaking the company's usual approach of having sales peak only at the release of a new console.

Forbes reports that the top-selling games of 2010 were Call of Duty: Black Ops, Madden NFL 11, Halo: Reach, New Super Mario Bros, Red Dead Redemption, Wii Fit Plus, Just Dance 2, Call of Duty: Modern Warfare 2, Assassin's Creed: Brotherhood and NBA 2K11.

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