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COD: Black Ops breaks five day sales record

by Kelly MacNeil on November 19, 2010

Although overall sales of video games are slumping, the highly anticipated first-person shooter Call of Duty: Black Ops continues to break records. After earning an astounding $360 million in its first 24 hours, the game broke another record on Friday – passing the $650 million mark just five days after its initial release, The New York Times reports.

The figure beats the previous record of $550 million, which was set by the game's predecessor Call of Duty: Modern Warfare 2. It is also well ahead of any sales records for movies, music and books. To avid gamers, the immense success of the title comes as no surprise due to the fact that it has received favorable reviews almost across the board.

"I think this speaks volumes for the appetite that people have for great immersive gaming experiences," Eric Hirshberg, chief executive of Activision, told the news source. "Treyarch, the game's creators, really upped the ante on the quality of the story and the characters, and it really plays like a blockbuster movie where you’re the central actor."

Along with the impressive sales numbers, Microsoft estimates that around 5.9 million multiplayer hours have been played on Xbox. Activision Blizzard's chief executive Robert Kotick believes it says a lot about the success of the gaming media compared to other forms.

The game's story places players in a Cold War-era setting that takes the main characters throughout numerous Communist strongholds such as Russia, Cuba, Vietnam and Laos.

A number of celebrities lent their voices to the game as well. The main character is voiced by Avatar's Sam Worthington, and veteran actors such as Gary Oldman and Ed Harris also contributed.

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