New medical marijuana soda to launch in February
Soquel, California, entrepreneur Clay Butler has developed a line of cannabis soft drinks called Canna Cola that he plans to release to Colorado medical marijuana dispensaries in February.
Butler's line of products won't be the first rendition of medical marijuana soda, but Butler said he plans to make Canna Cola "a hit" using marketing and flavor variation, the Santa Cruz Sentinel reports.
"You look at all the marijuana products out there, and they are so mom-and-pop, hippie-dippy and rinky-dink. If someone can put every color of the rainbow on it, they do. If they can pick the most inappropriate and unreadable fonts, they will. And there's marijuana leaves on everything. It's a horrible cliché in the industry," Butler told the news source.
In addition to standard Canna Cola, the drinks will also be available in a cherry-cola Doc Weed, lemon-lime Sour Diesel, grape-soda Grape Ape and orange-flavored Orange Kush, according to TIME.
Butler says he has never personally touched marijuana before in his life, and at most, has drank two beers. However, he believes "adults have an inalienable right to think, eat, smoke, drink, ingest, decorate, dress any way they choose to do so," according to the Sentinel.
With 35 to 65 milligrams of active THC in each drink, the dosage is relatively low compared to similar products and has been likened to a "light beer." Each 12-ounce bottle will cost between $10 and $15.
While Colorado is receptive to medical marijuana products, California dispensaries are a less certain target, which Butler and his company hope to sell to by the spring of 2011.
According to TIME, medical marijuana is currently legal in 15 states as well as the District of Columbia, though the exact terms of the legality vary from state to state, and federal law still maintains that its use is illegal.